WHY NOT US?

In celebration of the release of the Reebok Question Mid "Why Not Us?" I was asked to create a series of paintings that were animated to tell the origin story of Allen Iverson's "why not us?" speech at the 2001 NBA all-star game. The second half of the film sheds light on contemporary examples of individuals and groups that defy the odds and break down boundaries.

Paintings: Kellen Hatanaka ⁣

Voiceover: Allen Iverson and Benny's Club

⁣⁣

Lead Agency: M&C Saatchi⁣

Production: Andre Bato Studio⁣⁣

⁣⁣

Creative Direction: Nicholas Rotondi + Andre Bato

Project Lead: Vicki Scarfone

Creative Strategy, Art Direction + Script: Olivia Craighead

Animation: Milan Nikolić

Art and Movement Direction: Jordan Marks

GFX Designer: Zoe Bortz

Original Score / Sound Design: Jean Sound Design Studio

EP: Max Kurzweil